Opel is one of Europe’s most established automotive manufacturers, known for German engineering, accessible innovation, and a strong heritage spanning more than 160 years.

The company’s headquarter is located in Rüsselsheim. Opel has evolved from a sewing machine producer into a global mobility brand with a growing focus on electrification, sustainability, and digitalization. The brand operates as part of Stellantis, one of the world’s largest automotive groups. 

Opel has maintained a strong and strategically important presence in Hungary for decades. Opel Hungary, plays a significant role in the company’s European manufacturing and engineering landscape. One of its most important facilities is located in Szentgotthárd, where powertrain production has been a cornerstone of operations since the early 1990s. The Hungarian importer organisation of the brand is located in Budapest.